newsletters offer a simple and affordableway to communicate with your network and strengthen your brand.in order to write great newsletters, you need to start with the end in mind. that means,you need to know what it is you want your readers to do when they read your newsletter.this is your call to action and every newsletter needs one.examples of a call to action can be to:
How To Address A Letter Sent Via Email, use a coupon code rsvp to an upcoming event visit your website to read about new productsonce you've established your call for action, try to think about how you can lead readersto it without sounding too pushy. next step - the subject linelike you, your subscribers likely scan their
email inbox looking to clean it out and deleteunwanted mails. don't give them an excuse to delete your newsletter! when writing yoursubject line, use these rules of thumb: people are more likely to open emailswith a timely or enticing premise in the title. good subject lines are attention-grabbingand thought-provoking. our august newsletter won�t do the trick.� your subject line should be between 5 and 7 words longdon't use all capital letters and be wary of using exclamation points. they canmake your email look like spam and many email services will block it. what's the best practice? before you hitsend, read the subject line to yourself and
decide - would i open this email?next, choose great images for your newsletter. they should be relevant to your business,interesting or beautiful to look at. (or you can just use kittens or babies.) picturesare a great way to catch your readers' attention and encourage them to keep reading. when coupledwith a catchy title, they can go a long way in increasing open rates. what's the best practice? - use compelling,original images in high resolution. or kittens. content is key to achieving your goal! notsure how to produce good content? here are a few tips:make sure your newsletters share either timely, educational or valuable content. don'twrite fluff just to fill the page.
break your newsletter up into short paragraphswith headers. long paragraphs can cause readers� eyes to quickly glaze over. get to the point.write only as much as you need to get the message across.keep jargon out. don't try to show off; it's not a term paper. use a casual, butprofessional tone. be friendly and informative. what's the best practice?fill your emails with interesting and relevant articles, tips, links to great websites orinspirational ideas. vary the content in each of your newsletters to keep them fresh. writecontent worth reading. finally, when sending out your newsletter,remember to think about timing and frequency. don't exhaust your subscribers with constantemails. they'll unsubscribe. on the other
hand, if you promised a monthly newsletterchock full of tips or coupons, keep your promise and stick to a regular schedule.send out newsletters in the morning, ideally on a work day. that way, they have the bestchance of being read. emails sent on friday afternoon can easily get buried in your subscribers'inboxes over the weekend. what's the best practice?send out your newsletter once a month or once a season on a monday or tuesday morning.ready to get started? check out wix's shoutout and start creating great newsletters!
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